Privacy Policy

Innovites India (“we,” “our,” or “us”) is committed to protecting the privacy and security of the personal data that we collect from users (“you,” “your”) visiting our website (www.innovites.com) or engaging with our services. This Privacy Policy explains how we collect, use, store, and share personal information, and provides details about your rights regarding your personal data. By accessing or using our website and services, you agree to the terms outlined in this policy.

InnoVites India acts as the “data controller” of your personal data and processes it in accordance with the General Data Protection Regulation (“GDPR”). We have appointed a Data Protection Officer to oversee compliance with this policy. This Privacy Policy applies to all users of our website and to our clients, both domestic and foreign, who access our services.

Who We Are

InnoVites India is a business-to-business organisation headquartered in Chennai, India. We are a technology solutions provider specializing in the wire and cable industry, offering industry-specific software and digital transformation services to manufacturers and distributors worldwide. The company delivers integrated solutions for enterprise resource planning (ERP), manufacturing execution, customer relationship management (CRM), product design, and business process automation, helping organizations optimize operations, improve productivity, and drive innovation across the entire wire and cable value chain.

What Is Personal Data

Personal data is any information that relates to an identified or identifiable individual. This includes information that can be used directly or indirectly to identify you, such as your name, contact details (e.g., email address, phone number), business details, and other information that you may provide to us voluntarily through our website or services.

There are also “special categories” of personal data, together with personal data concerning criminal convictions and offences, which require a higher level of protection. InnoVites India will never request or collect sensitive personal data of this type.

Information We Collect

InnoVites India collects personal data when you visit our website, engage with us through our services, or communicate with us. The types of personal data we may collect include:

Personal Identifiable Information: your name, job title, official email address, and other details you voluntarily provide through forms or sign-ups.
Business Information and Communication: company details, contact information, demographic information such as postcode, preferences and technical interests, and any feedback you provide to us.
Other Information: details relevant to customer surveys, offers, or services in which you choose to take part.

How We Use Your Information

Innovites India uses the personal information we collect for the following purposes:

To administer your account and to provide the information, products, or services you have requested from us.
To communicate with you regarding the services we provide, respond to inquiries, and share relevant updates.
To send you direct marketing about relevant products and services, where you have given consent or where this is otherwise permitted by law. As a matter of policy, we only send marketing communications to corporate email addresses and never to personal email addresses. You may opt out at any time.

To analyse website usage and improve our website’s functionality and user experience. We use this information for statistical analysis purposes only.

What Are Cookies?

Cookies are small text files stored on your device by your web browser when you visit a website. They allow the website to remember your preferences or actions over time, helping to improve your browsing experience by retaining information between sessions and providing a more personalised experience. A cookie in no way gives us access to your device or to any information about you, other than the data you choose to share with us.

Types Of Cookies We Use

InnoVites India uses the following types of cookies on our website:

Necessary Cookies: these cookies are essential for the website’s core functionality, such as secure access and saving your consent preferences. They are not customisable and cannot be switched off.
Analytics & Performance Cookies: these non-essential cookies, including traffic log cookies, help us understand which pages are used and how our website performs, so we can improve it. They are only placed after you provide explicit consent through our cookie consent banner.

Legal Basis for Collecting Data

InnoVites India processes personal data based on the following legal grounds:

Consent: when you provide your personal information for a specific purpose, such as subscribing to our marketing communications.
Contractual Necessity: when processing is necessary to administer your account and to provide the products or services you have requested.
Legitimate Interests: when processing is necessary for our legitimate business interests, such as website analytics and service improvement, provided your rights do not override those interests.
Legal Obligation: when processing is required to comply with legal or regulatory obligations to which we are subject.

How We Share Your Information

InnoVites India does not sell or trade your personal information to third parties. Your personal information is stored on our CRM system, with access restricted to those members of staff who have a legitimate business reason to use it – primarily our sales and marketing personnel. We may, however, share your information with trusted service providers and partners, such as HubSpot and our marketing agencies, for the following purposes:

To support our operations and deliver our services.
To comply with legal obligations or enforce our terms of service.
With third-party vendors who help us operate our website, such as analytics and marketing tools.

All third parties that process your data are bound by Data Processing Agreements (DPAs) and are required to process your data only as instructed by InnoVites India, to implement appropriate technical and organisational security measures, and to comply with all relevant data protection laws. They are not permitted to use your personal information for their own purposes.

International Data Transfers

InnoVites India may transfer your personal data to countries outside your jurisdiction, including to its subsidiary in India and to HubSpot’s systems in the United States. In such cases, we take appropriate measures to ensure that your data is transferred in compliance with applicable data protection laws, including:

Standard Contractual Clauses (SCCs) approved by the European Commission, providing legally binding GDPR obligations on both parties.

Restricted access limited to named individuals with clearly defined roles.
Processing through the same secure HubSpot CRM platform used in the EEA, ensuring technical parity.
Regular audits and monitoring to confirm that security and data protection standards are met.

You can request a copy of the Standard Contractual Clauses from our Data Protection Officer. These safeguards are designed to ensure your data remains protected to GDPR standards, even outside the EEA.

Your Rights

You have the following rights regarding your personal data:

Right to Access: you can request a copy of the personal data we hold about you.
Right to Rectification: you can request corrections to any inaccurate or incomplete personal data.
Right to Erasure: you can request that we delete your personal data, subject to certain exceptions (e.g., legal obligations).
Right to Restrict Processing: you can request that we limit the use of your personal data under certain circumstances.
Right to Data Portability: you can request a copy of your personal data in a structured, machine-readable format.
Right to Object: you can object to the processing of your personal data in certain situations.
Right to Withdraw Consent: where we rely on your consent to process personal data, you can withdraw it at any time.To exercise any of these rights, please contact our Data Protection Officer. We may need to request specific information from you to verify your identity before responding. If you believe we have not complied with your data protection rights, you also have the right to lodge a complaint with the EU GDPR Board.

Security Of Your Information

InnoVites India implements appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or alteration, and limits access to those who have a genuine business need. We also have procedures in place to deal with any suspected data security breach, a nd we will notify the relevant supervisory authority and you where we are legally required to do so. However, please be aware that no method of transmission over the Internet is completely secure, and while we strive to protect your personal data, we cannot guarantee its absolute security.

Data Retention

InnoVites India retains your personal data only for as long as necessary for the purposes for which it was collected. Our standard retention periods are as follows:

Type of Data	Retention Period
Account information	Duration of the contract + 12 months
Marketing data	Until consent is withdrawn
Analytics data	2 years
Customer Surveys	1 year after the survey is completed
Website log data	12 months from the date the log was generated

These retention periods are reviewed annually to ensure compliance with the principles of data minimisation and storage limitation. When personal data is no longer needed, it will be securely deleted in accordance with our internal policies. You may also request modification or deletion of your data at any time by contacting our Data Protection Officer.

Updates To This Privacy Policy

InnoVites India may update this Privacy Policy annually, or as needed, to reflect changes in our practices, legal requirements, or business operations. Any updates will be posted on this page along with the updated date. We encourage you to review this Privacy Policy regularly to stay informed about how we are protecting your personal data.

Indemnification

You agree to indemnify, defend, and hold harmless InnoVites India, its affiliates, directors, employees, agents, and representatives (collectively, “InnoVites”) from and against any and all claims, liabilities, damages, losses, costs, expenses (including reasonable legal fees), and penalties arising out of or in connection with:

Violation of Terms: your violation of this Privacy Policy, our Terms of Service, or any applicable laws, regulations, or third-party rights, including but not limited to intellectual property rights or data privacy laws.
Content You Submit: feedback you submit to or through the InnoVites website (e.g., inquiries, comments), and the use of such content by InnoVites, its partners, and service providers.
Third-Party Interactions: your interaction with third-party websites, services, or content linked from the InnoVites website. InnoVites is not responsible for the actions or policies of third-party websites, including the use of cookies and the collection of data by third parties.

You further agree that InnoVites will have the right to control the defence and settlement of any such claims, at its discretion, and that you will cooperate fully in the defence of such claims.

Contact Us

By using our website and services, you consent to the collection and use of your personal data as described in this Privacy Policy.

If you have any questions or concerns regarding this Privacy Policy or how we handle your personal data, or to exercise your rights, please contact our Data Protection Officer at gdpr@innovites.com. We will respond to your request as soon as reasonably possible.

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