Philflex Turns Cable Design Knowledge into Faster Customer Response with InnoVites

Philippines / The Netherlands — 10th August , 2026 — Philflex, one of the leading wire and cable manufacturers in the Philippines, has successfully gone live with InnoVites cableCORE DesignCenter. The solution is built specifically for the wire and cable industry and supports the way cable manufacturers manage design information, product data, and customer enquiries. 

With the first phase now live, Philflex can search and reuse existing cable designs more easily, create new designs faster, and generate datasheets automatically. This helps the team respond to customer requirements with more speed and consistency while reducing repetitive work in the design process.

“Technology investments only matter when they help people work better and serve customers faster,” said Jaime Que; CEO & President of Philflex. “With cableCORE DesignCenter, we are building a more structured and connected way to manage our cable design knowledge. It gives our teams the confidence to respond to customer requirements more quickly and supports the next stage of our digital transformation journey.”

The go-live reflects Philflex’s continued focus on improving how it serves customers across its wire and cable portfolio. As customer requirements become more specific and response timelines become shorter, structured design data has become increasingly important for manufacturers that want to respond quickly and accurately.

“Cable design knowledge is one of the most valuable assets inside a cable company,” said Albert Groothedde, CEO of InnoVites. “With cableCORE DesignCenter now live at Philflex, the team has a stronger foundation to search, reuse, and apply that knowledge in daily customer response. It is a practical step with a direct impact on speed, consistency, and design productivity.”

For InnoVites, the successful go-live reinforces the value of cableCORE DesignCenter for manufacturers looking to improve one of the most important parts of the cable business: turning customer requirements into accurate, reusable cable designs faster.

About Philflex
Philflex is a leading wire and cable manufacturer in the Philippines, serving customers across key sectors including power, construction, electronics, electrical, and telecommunications. The company offers a wide range of wire and cable products and focuses on quality, reliability, and customer service. Visit Philflex.com.

About InnoVites 
InnoVites is the strategic partner of choice for digital transformation in the global wire and cable industry. With industry-tailored solutions like cableERP, cableCORE MES, and cableCORE DesignCenter, InnoVites helps cable manufacturers run smarter, from the boardroom to the factory floor. Visit InnoVites.com. 

Media Contact:  
Akheleash Raghuram  
Head of Marketing  
akheleash.r@innovites.com  
www.innovites.com