Gujrat, India / The Netherlands—September 1st, 2026—Atlas Cables has successfully gone live with InnoVites cableCORE DesignCenter, the cable design and product data solution built specifically for the wire and cable industry.
With cableCORE DesignCenter now in use, Atlas Cables is able to create new cable designs faster and generate datasheets automatically. This helps the team respond to customer enquiries with greater speed and consistency, while reducing the time spent on repetitive design-related work.
This go-live marks an important step in Atlas Cables’ effort to improve how design knowledge is managed and reused across the business. Faster response times have improved the company’s ability to compete for new opportunities while freeing up internal capacity to focus on further growth.
“For us, digital transformation is about making our teams faster, more accurate, and better equipped to respond to customer needs,” said Tapan Patel, CEO of Atlas Cables. “With cableCORE DesignCenter, we now have a more structured way to manage our cable design knowledge, reuse existing work, and support quicker enquiry-to-quote decisions. This is an important step in how we want to build for the future.”
A key part of cableCORE DesignCenter is its AI-assisted design search. It helps teams find matching or similar cable designs quickly, even when only limited information is available. By making existing design data easier to access and reuse, Atlas Cables has reduced duplication of work and supported a smoother design-to-quote process.
Following the successful go-live, Atlas Cables and InnoVites will move into the next phase of the project. This phase will expand the use of the cableCORE DesignCenter to include product master management, design creation and maintenance, BOM generation, routing configuration, datasheet generation, and costing based on material and manufacturing inputs.
The aim is to build on the value already achieved and bring more structure, speed, and reliability into the design process.
“Design knowledge is one of the most valuable assets inside a cable company, but it can easily become difficult to search, reuse, and maintain,” said Albert Groothedde, CEO of InnoVites. “Atlas Cables has taken a very practical step with cableCORE DesignCenter. The go-live already supports faster customer response, and the next phase will help them bring more depth into design management, BOM, routing, datasheets, and costing.”
For InnoVites, the successful go-live reinforces the role of cableCORE DesignCenter in helping cable manufacturers improve one of the most critical parts of their business: turning customer requirements into accurate, reusable cable designs.
About Atlas Cables
Atlas Cables is an India-based cable manufacturer serving customers with a range of wire and cable solutions. The company focuses on reliable products, consistent quality, and meeting the evolving requirements of its customers.
About InnoVites
InnoVites is the strategic partner of choice for digital transformation in the global wire and cable industry. With industry-tailored solutions like cableERP, cableCORE MES, and cableCORE DesignCenter, InnoVites helps cable manufacturers run smarter, from the boardroom to the factory floor. Visit InnoVites.com.
Media Contact:
Akheleash Raghuram
Head of Marketing
akheleash.r@innovites.com
www.innovites.com